Writings

We create content for social media, websites, and ad campaigns — unlocking imagination and expressing meaning in both commercial and nonprofit projects, so that even people outside your target audience admire your brand.

Education and science marketing research Strategy

Project: “Playing the Long Game”

We shared a case study with Fondy, where we developed a full educational initiative for entrepreneurs. To make it easy to access, the “Playing the Long Game” course ran via messengers and included short lectures (up to 15 minutes each), followed by knowledge checks in the form of short tests.The course, developed in partnership with the … Continued

branding Creative Telecom and IT technologies

Rebranding of the internet provider Khata.net

There had to be something good about 2020, right? For example — good internet. Not just in your fancy Podil district, but also in the small towns of Bukovyna. “But what does ‘good’ actually mean?” we wondered — and headed to Chernivtsi region to find out. We spoke with local tech specialists, dropped by to … Continued

digital SMM Telecom and IT technologies

Opportunities for ukrainian brands and media on telegram compared to other social platforms

The editorial team at Na chasi asked media professionals and Telegram channel owners about their views on the future of the platform — and whether Pavel Durov’s company can beat Zuckerberg’s empire. Aliona Denha, digital marketing consultant and co-author of the Telegram channel «Digital Masons» For large companies, Telegram is one of the most interesting … Continued

B2B consulting Creative presentations/print

Drama in communication: why no one likes the nice guys?

Imagine you have a client who expects results within 30 minutes, constantly makes changes to the content plan, asks for 20 design variations overnight, and talks to you like you’ve spent their entire budget on a holiday party. Is it possible to avoid this? And how can you find the right balance in a client … Continued

B2B consulting marketing Strategy

5 most common communication mistakes — and how to avoid them

There are 5 common mistakes that people make in communication with clients.. How can you avoid them to keep long-term contracts and protect your reputation? 5 most common communication mistakes — and how to avoid them Olha Malysh, founder of Friends of Brands, managing director with 9 years of experience in communications. We can go … Continued

B2B consulting marketing Strategy

Client service for smokers, or top 3 ways to go too far

In a world where there’s no shortage of products and services, client service comes first. And it’s no surprise — today, people care most about the quality of service. We’re willing to pay more if it saves us time and stress. That’s where the real competition happens: products and services may be the same, but … Continued

Culture and arts marketingStrategy Strategy

The Oleg Vynnyk phenomenon: why the “Young She-Wolf” (“Moloda Vovchytsia”) singer fills entire stadiums

He fills stadiums, and almost every concertgoer knows his lyrics by heart. People joke about him on social media, while he’s being named the most handsome man of the year. His songs play in nearly every karaoke bar, and “Moloda Vovchytsia” can be heard in almost every taxi. Oleg Vynnyk’s name has become a brand, … Continued