Rebranding of the internet provider Khata.net
Short description:
There had to be something good about 2020, right? For example — good internet. Not just in your fancy Podil district, but also in the small towns of Bukovyna.
“But what does ‘good’ actually mean?” we wondered — and headed to Chernivtsi region to find out.
Article text:
There had to be something good about 2020, right? For example — good internet. Not just in your fancy Podil district, but also in the small towns of Bukovyna.
“But what does ‘good’ actually mean?” we wondered — and headed to Chernivtsi region to find out.
We spoke with local tech specialists, dropped by to visit some users, and asked Halya from Sokyriany what she thought about the fiber optics quality. We heard from Ivan in Storozhynets about his experience with internet speed. And overall — we explored what role the internet plays in the everyday life of real users.Then we gathered all the insights and created a new brand strategy, name, and identity — more about that in the full case study, coming soon.
ТSo now, while other providers keep measuring internet speed in megabits, our brand measures it in… impressions.
Introducing VECHIR — the largest internet provider in the Vinnytsia and Chernivtsi regions.
The internet of impressions.
