Writings

We create content for social media, websites, and ad campaigns — unlocking imagination and expressing meaning in both commercial and nonprofit projects, so that even people outside your target audience admire your brand.

Culture and arts digital PR/integrations

Facebook data leak scandal: what does it mean for the average user?

The forecasts are striking: Facebook is one step away from bankruptcy. The company’s shares fell by 6 billion dollars in a single day, and the fines could reach trillions. Alarming headlines are spreading online, claiming that Facebook will go bankrupt in five minutes, its shares have dropped by 6 billion dollars, and so on. If … Continued

marketing Retail Strategy

The art of the moment: what matters most in an advertising message

Let’s imagine two fruit stands near a metro station. Suppose it’s December, and both are selling fruit. One sign reads “Tangerines.” The other – “Seedless tangerines.” It’s not hard to guess which stand will have the longer line. You might think this is about competitive advantages? Not exactly. What really matters is something else: do … Continued

B2B consulting Creative

How can storytelling help a business?

A few years ago, the platform OneSpot published an infographic about how people perceive advertising content. The average American sees over 100,000 words of advertising online every day. These include contextual ads, banners, emails, articles, and other materials through which companies promote their products. At the same time, 92% of users admitted they would prefer … Continued

B2B consulting digital PPC

Advertising setup on Facebook to promote your brand

To get the best results from Meta ADS, take your business to the next level, triple your sales, or gain thousands of post views, you should follow a few key principles for setting up Facebook advertising. These were shared by Friends of Brands targeting specialist Lena Romanova. Read the article to learn the secrets of … Continued

B2B consulting product/brand strategies Strategy

Developing a brand strategy for a brand

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digital PPC Retail

5 mistakes in setting up targeted ads and how to avoid them