How to promote your own cultural product Free online course (MOOC) for creators
Short description:
Do you write great books or music, create art, or dream of hosting your own version of Burning Man somewhere in Lubny?
If you’re passionate about a bold creative idea and want to turn it into a successful project — join our online course.
We’ve invited top experts in cultural promotion, journalism, and advertising to help guide your creativity and teach you how to connect with your audience.
You’ll learn how to build a promotion strategy, present your project, write texts and create content for social media, engage the media, and much more.
Who says you need a big budget to promote creativity?
Modules
Our course consists of 5 training modules. Each includes several video lectures and practical tasks to help you reinforce your knowledge.
Module 1. Self-presentation and networking skills. Pitching in cultural projects
Module 2. Cultural product branding: creating value for the audience
Module 3. Promotion strategy: planning and execution
Module 4. Communication campaigns for cultural projects: viral messaging and native promotion. Running and promoting cultural initiatives on social media
Module 5. Working with the media. Preparing for press events, live appearances, and interviews
Speakers
Olha Malysh — Founder of the communications agency “Friends of Brands”. 10 years of experience working with Ukrainian and international brands, including Comfy, Amway, Hotline Finance, BookChef publishing, and more. Olha has launched over 100 successful promo campaigns in areas ranging from politics to show business. She also worked with TV host Nikita Dobrynin.
Oksana Khmelovska — Expert in contemporary art. Co-founder of the Kyiv-based Platform for Contemporary Art PCA, the cultural project management agency Art Management, and the creative hub Port. Her projects include the Kyiv Sculpture Project festival, the charity auction “Art that Saves”, the “Park of Corruption” project, and the HeForShe Art Week in Kyiv.
Anton Semyzhenko — Winner of the 2018 “Honor of the Profession” journalism award. He has 12 years of experience in journalism, has worked for the magazine “Krayina”, the online platform “Insider”, and is the founder of the social innovation media outlet “To Be Continued”.
Oksana Khmelovska — Coordinator of the Book Arsenal, co-founder and editor of the cultural publishing project “Chytomo”.
