{"id":1332,"date":"2024-11-12T16:51:23","date_gmt":"2024-11-12T16:51:23","guid":{"rendered":"https:\/\/fob.in.ua\/5-najbilsh-chastih-negativnih-momentiv-u-komunikacziyah-yak-yih-uniknuti\/"},"modified":"2025-09-17T21:56:05","modified_gmt":"2025-09-17T21:56:05","slug":"5-najbilsh-chastih-negativnih-momentiv-u-komunikacziyah-yak-yih-uniknuti","status":"publish","type":"post","link":"https:\/\/fob.in.ua\/en\/5-najbilsh-chastih-negativnih-momentiv-u-komunikacziyah-yak-yih-uniknuti\/","title":{"rendered":"5 most common communication mistakes \u2014 and how to avoid them"},"content":{"rendered":"

There are 5 common mistakes that people make in communication with clients.<\/em>.<\/p>\n

How can you avoid them to keep long-term contracts and protect your reputation? 5 most common communication mistakes \u2014 and how to avoid them Olha Malysh, founder of Friends of Brands, managing director with 9 years of experience in communications. We can go on and on about how the world has changed, how everything moves faster now, and how it\u2019s impossible to plan five or ten years ahead. But long-term collaboration is still valuable \u2014 it provides stability and room for growth. Like any relationship, business cooperation is hard work. It\u2019s a project that requires constant effort. And just like in life, we make mistakes. Those mistakes have consequences.<\/p>\n

Here are 5 mistakes people often make in communication:<\/strong><\/p>\n

overpromising \u2014 underdelivering<\/strong>
\nAt any stage of the work, you or your manager might make this mistake. It doesn\u2019t really matter whether it came from the desire to look good or to \u201chold on\u201d to the client \u2014 the result is often negative. To avoid financial or reputational risks, always be sure of what you can deliver before offering any service. If the mistake already happened, the best course of action is to explain the reality to the client and agree on a new scope of work that meets both the client\u2019s expectations and your actual capabilities.<\/p>\n

missed deadlines<\/strong>
\nEvery project needs a place, time, and a responsible person. When one of these is missing \u2014 problems begin. Most often, the problem is time. There\u2019s never enough of it, and unfortunately, the day still has only 24 hours. To avoid hearing, \u201cI paid \u2014 why hasn\u2019t anything started?\u201d, always plan ahead and, most importantly, agree on the timeline with the client. This step will help the agency side stick to obligations and give the client clarity that everything is moving forward.<\/p>\n

misaligned expectations<\/strong>
\nLet\u2019s say you delivered everything on time and completed the promised scope \u2014 but the client is still unhappy. They imagined something completely different. This happens. But you can\u2019t blame the \u201chuman factor\u201d or say, \u201ceveryone sees things differently.\u201d The only way to avoid this is by preparing a detailed brief ahead of time, choosing accurate references, and aligning them with the client.<\/p>\n

24\/7 support<\/strong><\/p>\n

Working with a client means keeping them informed about what\u2019s going on in their project. But it doesn\u2019t mean giving up your personal time, even for your biggest client. That leads to emotional burnout, poor performance, and tension within the team.<\/p>\n

To avoid turning your office into a 24-hour help desk:<\/strong><\/p>\n