{"id":1325,"date":"2024-10-13T12:32:58","date_gmt":"2024-10-13T12:32:58","guid":{"rendered":"https:\/\/fob.in.ua\/rozrobka-brend-stratehii-dlia-brendu\/"},"modified":"2025-09-22T21:43:27","modified_gmt":"2025-09-22T21:43:27","slug":"rozrobka-brend-stratehii-dlia-brendu","status":"publish","type":"post","link":"https:\/\/fob.in.ua\/en\/rozrobka-brend-stratehii-dlia-brendu\/","title":{"rendered":"Developing a brand strategy for a brand"},"content":{"rendered":"

Branding updates are a common request we receive from clients. However, not everyone knows when exactly it should be done. So what is a brand strategy, and how can an organization, business, or public figure understand that it’s time to develop one?<\/span><\/p>\n

Brands (images) exist for everything that can be reflected in the collective consciousness: products, services, companies, organizations, religions, and even ourselves \u2014 if we are working on public perception.<\/span><\/p>\n

What is a brand strategy, and when should it be changed?<\/b><\/h2>\n

\"\"<\/p>\n

A brand strategy is the management of perception, so it is developed immediately after the overall strategy of the organization or business, or after the business plan for a specific product or service in the company’s portfolio. In the first case, it is a corporate brand strategy; in the second, a product brand strategy. Based on this, a marketing or communication strategy and a media plan are then created.<\/span><\/p>\n

You should consider developing a brand strategy<\/a> when you\u2019ve outgrown what you once were (just like we did over the six years since the launch of Friends of Brands). A brand needs a revision when:<\/span><\/p>\n