{"id":1354,"date":"2025-02-11T10:30:54","date_gmt":"2025-02-11T10:30:54","guid":{"rendered":"https:\/\/fob.in.ua\/lecture\/onlain-kurs-yak-prosuvaty-vlasnyi-kulturnyi-produkt\/"},"modified":"2025-09-17T10:31:34","modified_gmt":"2025-09-17T10:31:34","slug":"onlain-kurs-yak-prosuvaty-vlasnyi-kulturnyi-produkt","status":"publish","type":"lecture","link":"https:\/\/fob.in.ua\/en\/lecture\/onlain-kurs-yak-prosuvaty-vlasnyi-kulturnyi-produkt\/","title":{"rendered":"How to promote your own cultural product Free online course (MOOC) for creators"},"content":{"rendered":"
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Do you write great books or music, create art, or dream of hosting your own version of Burning Man somewhere in Lubny?<\/span><\/p>\n

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If you\u2019re passionate about a bold creative idea and want to turn it into a successful project \u2014 join our online course.<\/p>\n<\/div>\n<\/div>\n

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We\u2019ve invited top experts in cultural promotion, journalism, and advertising to help guide your creativity and teach you how to connect with your audience.<\/p>\n

You\u2019ll learn how to build a promotion strategy, present your project, write texts and create content for social media, engage the media, and much more.<\/p>\n

Who says you need a big budget to promote creativity?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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Modules<\/strong><\/h1>\n

Our course consists of 5 training modules. Each includes several video lectures and practical tasks to help you reinforce your knowledge.<\/p>\n

Module 1.<\/strong> Self-presentation and networking skills. Pitching in cultural projects<\/h2>\n

Module 2.<\/strong> Cultural product branding: creating value for the audience<\/h2>\n

Module 3.<\/strong> Promotion strategy: planning and execution<\/h2>\n

Module 4.<\/strong> Communication campaigns for cultural projects: viral messaging and native promotion. Running and promoting cultural initiatives on social media<\/h2>\n

Module 5.<\/strong> Working with the media. Preparing for press events, live appearances, and interviews<\/h2>\n

Speakers<\/strong><\/h1>\n

Olha Malysh <\/strong> \u2014 Founder of the communications agency “Friends of Brands”. 10 years of experience working with Ukrainian and international brands, including Comfy, Amway, Hotline Finance, BookChef publishing, and more. Olha has launched over 100 successful promo campaigns in areas ranging from politics to show business. She also worked with TV host Nikita Dobrynin.<\/p>\n

Oksana Khmelovska \u2014<\/strong> Expert in contemporary art. Co-founder of the Kyiv-based Platform for Contemporary Art PCA, the cultural project management agency Art Management, and the creative hub Port. Her projects include the Kyiv Sculpture Project festival, the charity auction “Art that Saves”, the \u201cPark of Corruption\u201d project, and the HeForShe Art Week in Kyiv.<\/p>\n

Anton Semyzhenko \u2014<\/strong> Winner of the 2018 “Honor of the Profession” journalism award. He has 12 years of experience in journalism, has worked for the magazine “Krayina”, the online platform “Insider”, and is the founder of the social innovation media outlet “To Be Continued”.<\/p>\n

Oksana Khmelovska \u2014<\/strong> Coordinator of the Book Arsenal, co-founder and editor of the cultural publishing project “Chytomo”.<\/p>\n

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Do you write great books or music, create art, or dream of hosting your own version of Burning Man somewhere in Lubny? If you\u2019re passionate about a bold creative idea and want to turn it into a successful project \u2014 join our online course. We\u2019ve invited top experts in cultural promotion, journalism, and advertising to … Continued<\/a><\/p>\n","protected":false},"featured_media":1107,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"industries":[],"class_list":["post-1354","lecture","type-lecture","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWe teach | Friends of Brands Online course \u201cHow to promote your own cultural product\u201d - free from the Friends of Brands team<\/title>\n<meta name=\"description\" content=\"Free online course (MOOC) for artists: How to promote your own cultural product? | Branding, promotion strategy, and communication campaigns for cultural products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fob.in.ua\/en\/lecture\/onlain-kurs-yak-prosuvaty-vlasnyi-kulturnyi-produkt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We teach | Friends of Brands Online course \u201cHow to promote your own cultural product\u201d - free from the Friends of Brands team\" \/>\n<meta property=\"og:description\" content=\"Free online course (MOOC) for artists: How to promote your own cultural product? 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