Marco Pencils Ukraine

Building a strategy for product promotion in social networks

«Marco» — favorite children’s pencils. The company’s products are represented in the Ukrainian market since 2000 and it owns about 40% of the market. The company almost didn’t use social networks before in its communication. We decided to change this.

What challenge did we face?

We had to build the company’s work in Facebook and Instagram practically from scratch.

What was done

  • Analysis the current status of Marco's pages on Facebook and Instagram with recommendations for further promotion
  • Creating a promo-video for Youtube
  • Converting pages in social networks into promo-channels
  • Integration into Bashka Kids Awards

Integration into the Bashka Kids Awards — festival of children’s talents

  • Preparing an offline and online promo
  • Photo-sessions organization
  • Preparing of publications about Marco for mass-media
  • Creating general SMM-promo (content, promotion and control of results)
  • Cooperation with the store «Akvarel»


260 000+

publications media-coverage

50 000+

unique visitors of the company's pages in social networks

19 000+

subscribers on Instagram (April 2018)

+ 290%

subscriber growth in Facebook