Промо

Let`s do it, Ukraine-2016!

PR-support and media-coverage of the largest social action in the history of Ukraine

«Let`s do it, Ukraine! Make Ukraine clean together!». An national action, which is aimed to clean green areas and recreation areas. More than 5 000 locations and more than half a million participants.

This is the most extensive cleaning in the country.

What challenge did we face?

We have to coordinate the media-coverage of the largest eco-event in Ukraine and also to train volunteers in each region, how to become a PR-manager in a month and organize a press-conference in your city.

What was done

  • Press-service work organization
  • Preparing a media- base and cooperating with central television channels
  • Organizing press-conferences in the regions
  • Teaching of several thousand volunteers and online coordination of work

What we have done?

Results

700 000+

of volunteers took part in the action

500+

materials about the project in regional publications

Media-coverage

«Inter», «5 channel», «TRK Ukraine» and other central television channels