Blood loss is one of the most common causes of death in the ATO area. And we helped raise funds for a new Krovomobil in 2016. It is a specially equipped car, which deliver blood to the forefront.
What challenge did we face?
Hundreds of volunteer organizations and funds appeared in Ukraine over 2 years of war. But unfortunately not all of them proved themselves the well way. As a result the society didn’t trust so easily the volunteer movement and its attempts to raise funds.
That’s why our main result in this project is building a trust among Ukrainians to the initiative «Krovomobil».
What was done
- Work with opinion leaders
- Preparing publications to draw attention to the problem
- Creating trailers for TV and social outdoor advertising
Within the framework of the project it was planned to collect UAH 457 000 for 3 months.
But it was collected more than 600 000 UAH for one and a half months.
TV-news reports at "1 + 1", "5 channel", ICTV
publications in the mass-media
Advertising campaign appeared on the billboards and citylights on the roads to Kyiv, Odessa, Kharkov and Lviv