FitCurves — fitness №1 for women. A global network is represented in 86 countries and there are about 150 brand clubs in Ukraine.
What challenge did we face?
Sometimes company lives its CSR-projects too actively and forgets about own products- promo. Our task was to find a balance between corporate and brand communications.
What was done?
- Communication strategy development
- Organization of the press-office work
- Holding press-conferences and integration into the arrival of Nick Vujicic in Ukraine and Ukraine International Cup 2017
Ukrainian International Cup 2017
International Tournament in Sportive Gymnastics for the Cup of Olympic champion Stella Zakharova.
– 5,000 participants;
– 350 people took part in the FitCurves action «I PROMISE»;
– 10 000 views of the video «Every victory is the main»;
– 11 TV-spots with the mention of the FitCurves brand.
The campaign covers 557,130 contacts per month.
Nick Vujicic speech on Khreshchatyk (September 17, 2017)
– Promo-zone organization
– Integration in the N. Vuychich press-conference;
– Integration in the «Thanksgiving Day»;
– 500+ participants in the action «I PROMISE»
The campaign coverage — 5 401 600+ contacts.
12 000 000+
total campaign coverage
publications about the company in mass-media, TV-spots and radio-broadcast
level of involvement in Facebook and Instagram during the campaign period
increase of subscribers in social networks