How to draw attention to the start of sales of a new waterproof smartphone in Ukraine? Of course, to invite everyone to test it with water! The center of Kyiv. 12 baths in the open air. 24 bravehearts. One of the biggest initiatives of the year.
What challenge did we face?
Sometimes client comes to us with a very ambitious idea. And sometimes this idea is on the verge of common sense. Especially if you have only 3 days to realize it. But we were in time.
What was done?
- Preparing a media- base for the project
- Preparing reviews of the event, press- releases and other materials
- Media inviting and coordinating journalists’ work
- Preparing materials and providing coverage of the event in social networks
Other campaigns with Comfy
The Ice Games, Comfy Art Prize